What’s in a name? Why bats?

Facundo Bacardi Masso was born in 1814 in a port town called Sitges, just south of Barcelona. He emigrated to Cuba in 1830 when he was 16 years old and married a wealthy French woman, Amalia Moreau in 1844. They had 6 children who would later play a big role in running and developing the company.
In 1882 an earthquake hit Santiago and a cholera epidemic followed. The family moved back to Sitges temporarily to escape the poor conditions. On their return to Cuba, Bacardi started experimenting with the distillation process of rum and developed a unique process of fermentation, filtering and ageing in oak barrels. This resulted in the worlds first white rum.
Amalia spotted bats in the distillery and suggested that should become the brands symbol. As most people in Cuba couldn’t read or write, this was a piece of marketing genius.
Today Bacardi is a multi billion dollar business and you can see the story here: https://youtu.be/k-YAUF0c12U







